Guide to proposal writing

Church did an excellent job at stating why her audience should be interested in the topic at hand. Biodiversity.  "Found in the Wollemi pine tree, Taxol is one of the most promising drugs for the treatment of ovarian and breast cancer."  She states that drugs like Taxol are becoming extinct due to the rapid biodiversity loss mostly caused by humans.  Church is stating that humans are detroying the very thing that may help people survive.  This is an extremely interesting topic that will grab the audiences attention.  Cures to cancer are big deals and the fact that the cures may be detroyed is devastating news.  Church is definitely pulling at the emotional strings of her audience.  By making such big claims she is trying to draw the reader in and make them trully care about the topic.